Lotte Insurance's Planner App 'Wonder' Popular... 8,680 Sign-ups

70% of New Long-Term Insurance Contracts Concluded Within the App

Lotte Insurance's insurance agent sales support application, 'Wonder,' is gaining popularity.

According to Lotte Insurance on the 20th, Wonder, which was launched in December last year, recorded 40,000 downloads and 8,680 sign-ups in the first quarter of this year. After taking and completing agent introductory training and mock exams within the app, 1,813 people took the agent exam, and 1,009 passed. More than 70% of Lotte Insurance's new long-term insurance contracts were designed and concluded through Wonder.

Lotte Insurance introduced Wonder as part of its digital transformation (DT). By adopting a 'Spaceless' model that transcends physical time and space, the insurance sales process?from training, designing, application, to customer management?was integrated into the app. It also provides agent training videos and mock exam content so that anyone can easily become an insurance agent.

[Photo by Lotte Insurance]

Currently, a promotion is underway within the Wonder app. If users complete the 'Sample Mock Exam' and 'Expected Income Check' on the event page, the first 80 people each day until April 12 will receive a mobile coffee voucher. There is also an event for new sign-ups. After completing the sample mock exam and expected income check and then registering as a new member, 100 people will be selected by lottery to receive a Naver Pay gift certificate worth 10,000 KRW each.

A Lotte Insurance official stated, “Through this promotion, we will strive to convey Wonder’s core message as an ‘open insurance income platform for everyone,’” adding, “We will turn the high interest in Wonder into a driving force for digital transformation.”