Spring Outing 'It Items' in Distribution
Ohui 'Day Shield Sunquid' · CNP 'After-Ray Cooling Sunquid'
'Seemingly Applied Yet Not' Low-Viscosity Formulation
LG Household & Health Care is launching a new liquid-type sun product called 'Sunquid' that offers not only UV protection but also skin moisturizing and soothing effects for the summer.
The de-aging solution brand OHUI is releasing the 'OHUI Day Shield Sunquid' (SPF50+/PA++++), which provides UV protection and basic skincare through a moisture barrier. Its light and moist texture adheres thinly to the skin, offering UV protection while improving the skin's moisture barrier, texture, and even managing pores.
The product adds 'Ecto Hyalukeep Complex' to the core ingredient 'Crisin Pro' found in existing Day Shield sun products, providing moisturizing, soothing, and elasticity benefits. Crisin Pro helps care for the skin against external environmental factors, while the Ecto Hyalukeep Complex combines the derma ingredient 'Ectoin' with hyaluronic acid, known for its moisturizing, soothing, and elasticity effects, to improve the skin's moisture barrier. The cooling effect lowers skin temperature to relieve heat sensation, and its ultra-low viscosity formula is non-sticky and does not cause white cast.
CNP has launched the 'CNP After-Ray Cooling Sunquid' (SPF50+/PA++++). Compared to existing sun products, its average viscosity is reduced by 84%, providing a 'weightless' feel. It applies technology that evenly disperses oil-based UV blockers, so shaking before use is unnecessary. This product contains repair peptides and glu-hyaluronic acid to protect weakened skin and supply moisture, helping improve the skin barrier and hydration. Additionally, its immediate cooling effect lowers skin temperature by 6 degrees, allowing comfortable skin care.
An LG Household & Health Care representative said, "This sun product dramatically improves the heavy and stuffy feeling of conventional sunscreens, offering a differentiated customer experience," adding, "It lightly adheres without stickiness or transfer, providing a lasting moist sensation."
© The Asia Business Daily(www.asiae.co.kr). All rights reserved.



