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"Will Paris Baguette Open in Italy?"... Pascucci CEO to Meet SPC Chairman

Discussion on Expanding Business to Italy Beyond Domestic Market
"Discovering New Growth Engines and Continuously Strengthening Global Business"

The CEO of the authentic Italian coffee brand ‘Pascucci’ is visiting Korea.


SPC Group announced on the 19th that Mario Pascucci, the CEO of Pascucci and third-generation founder, will visit Korea starting from the 22nd to meet with SPC Group Chairman Huh Young-in, their partner, to discuss ways to expand business cooperation between the two companies in both Korea and Italy.

"Will Paris Baguette Open in Italy?"... Pascucci CEO to Meet SPC Chairman

In particular, just as SPC Group contributed to Pascucci’s successful entry into the Korean market, they will also discuss cross-border business expansion plans to help SPC Group enter the Italian and European markets.


Additionally, on the 23rd, a meeting is scheduled with Chairman Huh, Mario Pascucci, Emilia Gatto, the Italian Ambassador to Korea, Ferdinando Guelli, the head of the Italian Trade Agency in Korea, and other related officials.


An SPC Group official stated, “Pascucci has been a very important global partner for 22 years, and we expect to explore more diverse business opportunities through this meeting,” adding, “We will continue to discover new growth engines domestically and internationally through close collaboration with global companies and further strengthen our global business.”


Meanwhile, Pascucci is an authentic Italian espresso specialty store that started in 1883 in the Montecerignone region of Italy. It currently operates in a total of 17 countries, including Italy and Korea. SPC Group introduced Pascucci to Korea in 2002 and has been running a franchise business, currently operating over 500 stores. Recently, they launched espresso bar-style stores that reinforce the ‘authentic espresso bar’ concept.


© The Asia Business Daily(www.asiae.co.kr). All rights reserved.


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