"Healthy Salty Taste"... Haitai Confectionery Launches 'Garubi Potato Chips Original'

Less Greasy and Salty Yet Crispy
Producing Garubi Potato Chips with Haitai's Unique Know-How
"Globally Recognized Product, Targeting the Domestic Market"

Haitai Confectionery announced on the 13th that it will launch the crispy and salty ‘Garubi Potato Chips Original’ while reducing oil and salt content.

This product is made in domestic factories using Haitai's unique production know-how, based on Japan's Garubi Potato Chips, which are loved in Asia and global markets. A Haitai Confectionery official expressed confidence, saying, "This product will change the landscape of the domestic potato chip market."

The quality, already proven popular in overseas markets, has been maintained while adding a focus on healthiness. The oil content has been significantly reduced to enhance lightness and crispiness, and although the salt content has been cut by more than 30%, the salty taste remains intact, ensuring both great flavor and health benefits.

Haitai’s main focus in targeting the salty potato chip market was to create a healthily delicious salty flavor. They achieved a unique salty taste using Antarctic sea salt made from the cleanest waters on Earth. This premium salt is produced solely by sunlight and wind, undergoing a two-year aging process, and formed into the hardest and purest crystals due to large temperature differences. This is why even with less salt than regular salt, a richer salty flavor can be experienced. As a result, the sodium content is about one-third lower than that of domestic potato chip products, allowing consumers to enjoy a healthy salty taste without worry.

Haitai Confectionery plans to strengthen its competitiveness in the salty potato chip market, starting with Garubi Potato Chips Original. To actively respond to the annually growing potato chip market, they will introduce various globally popular potato chip products. Having dominated the sweet and salty potato chip market, Haitai believes that combining its high-level production technology with the know-how of global partners will enable it to succeed in the salty flavor market as well.

A Haitai Confectionery official stated, “Having been recognized for quality in the global market, we plan to continuously introduce various potato chip products loved by many people worldwide to the Korean market,” adding, “Following the sweet and salty potato chip market, we expect to enhance our competitiveness in the salty potato chip market as well.”