Ambassadors Jeong Jun-ho and Nam Bo-ra Appear Together with Yellow Umbrella Subscribers
The Korea Federation of Small and Medium Business announced on the 11th that it has unveiled a new Yellow Umbrella advertising campaign featuring subscribers selected as the '2024 Yellow Umbrella Promotion Models.'
This campaign consists of a total of four commercials, with two each under the concepts "Let's Use Yellow Umbrella Together!" and "Wearing Yellow Umbrella, Writing My Dream!" The commercials star promotional ambassadors Jung Jun-ho and Nam Bo-ra, along with Yellow Umbrella subscribers and their families.
The Yellow Umbrella promotion models, composed of about 20 individuals from various professions such as acting instructors, trot singers, pharmacists, and fitness trainers, were ultimately selected from over 1,600 applicants who are Yellow Umbrella subscribers and their families. Throughout the year, they will engage in various activities including appearing in promotional and content videos aimed at increasing brand familiarity among small business owners.
Notably, the new TV commercials feature a newly introduced CM song sung directly by the Yellow Umbrella promotion models. Through simple melodies and easy lyrics, the campaign aims to widely promote Yellow Umbrella as a social safety net and enhance awareness and subscription rates among the younger generation.
The Korea Federation of Small and Medium Business plans to produce additional digital advertising videos utilizing Yellow Umbrella promotion models from various fields to strengthen marketing targeted at different subscriber groups. In particular, they intend to provide information about Yellow Umbrella that customers are curious about through these videos.
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