'Meal Kit Specialist' Fresh지 Launches 5 Frying Pans... Expands Business into Cookware

Fresh and Easy Pan, Versatile for Various Dishes
Manufactured with Heat-Resistant Die-Casting Method
"Plan to Expand Living Category Products"

Meal kit specialist Freshigi is expanding its business categories by entering the cookware market.

Freshigi announced on the 8th that it will launch five types of 'Fresh and Easy Pan,' developed to conveniently cook various dishes.

The new products include ▲‘Fresh and Easy Pan 24cm,’ convenient for cooking brunch items such as pancakes, bacon, and sausages for 1-2 servings ▲‘Fresh and Easy Pan 28cm,’ the most commonly used size in a family of four, useful for stir-fried dishes like pasta ▲‘Fresh and Easy Pan Gungjung Pan 28cm,’ a round-shaped pan that allows cooking a large amount of ingredients at once ▲‘Fresh and Easy Pan Multi Pan 20cm,’ designed with left and right pouring spouts, ideal for soup dishes like ramen ▲‘Fresh and Easy Pan Rolled Egg Pan 20X23cm,’ a rectangular pan that makes it easy for anyone to make rolled eggs, comprising five highly efficient cookware items.

The new products focus on cooking convenience. Made using die-casting and special forging methods that are resistant to heat and temperature, they boast excellent heat conductivity and retention, helping food cook thoroughly without burning. Additionally, the seven-layer titanium coating prevents food from sticking, making cleaning easy and allowing long-lasting use as if new. Their superior heat efficiency enables cross-use on all heat sources, including induction, gas stoves, and halogen cooktops.

Moreover, the products are thoughtfully designed to match the ‘kitchentery (kitchen + interior)’ trend, which involves decorating the kitchen according to personal taste and home atmosphere. The luxurious wooden handles provide comfort, and the bright ivory and olive green colors, which are easy on the eyes, complete a stylish kitchen interior.

Im Young-seok, head of Freshigi, said, “As more consumers choose meal kits for everyday meals and home party cooking, we launched these new products to take responsibility from cooking to plating, helping complete a wonderful meal. We plan to continue extensive research and launches in the living category to expand customers’ enjoyable gourmet experiences.”