"Changing Transaction Bank and Open Run Too" Hana Bank Blossoms with Lim Young-woong's Power [1mm Financial Talk]

On the afternoon of the 6th, a large banner of singer Lim Young-woong was displayed on the Hana Bank building in Hannam-dong, Yongsan-gu, Seoul. Photo by Bu Aeri

"Because of Lim Young-woong, I switched from the bank I had been dealing with for over 10 years to Hana Bank."

Hana Financial Group has been fully enjoying the effects since signing singer Lim Young-woong as their model on the 23rd of last month. Even though it has only been two weeks, Lim Young-woong's fans are showing strong enthusiasm by signing up for Hana Bank products and rushing to get 'goods (souvenirs·Goods)'. It is said that the synergy is beyond imagination as they have captured the hearts of the bank's main customer base and Lim Young-woong's primary fan base, the middle-aged and older generation.

On the afternoon of the 6th, fans gathered near the Hana Bank building located in Hannam-dong, Yongsan-gu, Seoul to take photos. A large banner of Lim Young-woong is hung on one wall of this building. Although there is currently no operating Hana Bank branch in this building, some fans visit solely to take 인증 photos here. A fan who met with the reporter said, "After visiting the Myeongdong headquarters with the large banner, I plan to go to Hannam-dong and then to Lim Young-woong's regular restaurant," adding, "In the morning, I opened a Hana Bank account and also received photo cards and posters."

In fact, inquiries about Lim Young-woong photo cards and posters distributed at each branch have been considerable. A Hana Bank branch official said, "There are customers who inquire about the quantity or even call to offer money to buy them," describing the atmosphere. Since the quantity is limited at each branch, some fans reportedly do 'open runs' to get posters, according to branch officials.

Photo of Lim Young-woong displayed at Hana Financial Group Myeongdong Building.

The Lim Young-woong effect is also significant on YouTube. The video titled "The Hero of Asset Management is Hana" posted on Hana Bank's official YouTube channel HanaTV has surpassed 7.69 million views in 12 days. The industry also sees that Hana Financial is properly enjoying the first-mover advantage by employing Lim Young-woong as their advertising model. A financial industry insider said, "Other banks also tried to recruit Lim Young-woong as a model, but Hana Financial won the competition, and the ripple effect seems considerable." Hana Bank reportedly put in a lot of effort over several months in contacting Lim Young-woong's side.

In fact, banks, where trust is crucial, focus on employing models who are both popular and have a good image. KB Financial Group has been working with figure skater Kim Yuna for a long time and recently selected actress Park Eun-bin as a model. Shinhan Financial Group has brought in NewJeans, and Woori Financial Group also saw an influx of young customers by recruiting singer IU. Woori Bank has employed actress Kim Hee-ae as the model for its asset management brand 'Two Chairs' since the end of last month.