STX B2B Trading Platform Trolligo Sees Fourfold Increase in Middle East Users in One Month

Safe Transactions Now Possible in the Middle East with Geopolitical Risks

The digital business-to-business (B2B) platform 'Trolligo' launched by the trading company STX has seen its user base in the Middle East quadruple within a month.

On the 6th, STX announced that engine parts for an Iraqi power plant worth approximately $2 million were traded on Trolligo. This marks the second transaction directed to Iraq through Trolligo.

Since the launch of Trolligo at the end of November last year, the number of users has been steadily increasing. Interest is particularly growing in the Middle East region. As of last month, the number of users in the Middle East increased more than fourfold compared to the previous month.

This appears to be the result of STX's consistent efforts to tap into the Middle East and African markets. In fact, Park Sang-jun, CEO of STX, has visited the Middle East multiple times, dedicating efforts to the market there. Recently, STX signed a strategic partnership agreement (SPA) with the Egyptian government for the development of the Suez Canal port and the advancement of the shipping industry.

Given the rapidly changing geopolitical situation in the Middle East due to war-related risks, which has made face-to-face sales activities difficult, the ability to conduct online trade transactions through Trolligo has been a key factor. Additionally, the multilingual service launched this year has also contributed. Currently, the platform is available in multiple languages including Arabic, in addition to English, Chinese, and Japanese.

An STX official stated, "We will continue our efforts and improvements to enable a wider variety of products to be traded in the global market through Trolligo."