Hongseong-gun Signs Business Agreement with The Born Korea
Extension of Last Year's Successful Barbecue Festival
Baek Jong-won, CEO of The Born Korea, and Hongseong County in Chungnam are promoting the creation of a 'Barbecue Food Specialty Market' as an extension of the global barbecue festival that received nationwide attention last year.
On the 4th, Hongseong County signed a business agreement with The Born Korea to create the Hongseong Permanent Market 'Barbecue Food Specialty Market' to revitalize the local economy, according to Yonhap News. The county and The Born Korea agreed to cooperate in various fields such as developing specialty menus using Hongseong local products, promotion, and tourism commercialization.
Through this agreement, Hongseong County plans to transform the Hongseong Permanent Market, which is struggling due to commercial district decline, into a new food destination. Established in 1981, the Hongseong Permanent Market has recently been in decline due to the relocation of administrative offices in the old downtown area around Ogari, as well as aging and population decline.
This agreement is an extension of the Hongseong Global Barbecue Festival held last year by Hongseong County and The Born Korea. The Hongseong Global Barbecue Festival, held from November 3 to 5 last year at Hongju Eupseong, attracted 477,317 visitors and generated an economic effect of 48.8 billion KRW. On the first day of the festival alone, more than 100,000 people from across the country gathered, causing transportation and accommodations to be fully booked, creating a huge sensation.
Hongseong County plans to allow visitors to enjoy the barbecue showcased at the festival in the newly established barbecue specialty market. Lee Yong-rok, the mayor of Hongseong County, said, "We will work hard to spread the word nationwide that there is a market in Hongseong where you can always enjoy delicious barbecue." The specialty street is expected to open around September.
Meanwhile, Baek Jong-won, CEO of The Born Korea, collaborated with Yesan County in January last year on the 'Save Yesan Market Project,' transforming Yesan Market into a 'hot place' for the MZ generation, attracting 3 million visitors throughout the year. It is reported that after visiting his hometown Yesan in 2019 and seeing many vacant stores in the market, Baek redeveloped Yesan Market with a time-travel concept to the 1960s and 1970s, developed menus using local specialties, and actively worked to revitalize the local economy.
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