- Following the priority subscription deadline, all units were contracted in a short period
- Application of specialized design unique to Gyeongnam Honorsville
Ranked 30th in the business world as of 2023, SM Group affiliate SM㈜ Sangseon Construction Division has developed and supplied ‘Gongju Wolsong District Gyeongnam Honorsville,’ which attracted 1,339 subscription applications in the first-priority subscription, closing with great interest. Following this, all units were contracted within just six days of the contract start, achieving an early ‘complete sell-out,’ reigniting the sluggish real estate market.
Gongju Wolsong District Gyeongnam Honorsville consists of a total of 366 units, all of which are medium-sized units with an exclusive area of 84㎡, known as the so-called ‘national standard size’ favored by buyers. All units face south, allowing residents to enjoy views and abundant sunlight. With a low building coverage ratio of around 15%, the complex enhances comfort and minimizes interference between units.
Additionally, while the average exclusive area ratio is around 50% for officetels and 70-77% for typical apartments, Gongju Wolsong District Gyeongnam Honorsville boasts a high exclusive area ratio in the 80% range and offers a larger service area, providing more usable space compared to units with the same exclusive area. This means buyers can get a larger home for the same price.
The specialized design unique to SM Group’s Gyeongnam Honorsville has also received high praise. Gyeongnam Honorsville has been recognized as a brand with excellent product quality by continuously upgrading its designs and products. Gongju Wolsong District Gyeongnam Honorsville features special designs such as a wide living room, large dining area, and maximized service area, showcasing the distinctive qualities that Gyeongnam Honorsville prides itself on.
The diverse and high-quality community facilities also attract attention. The complex includes specialized landscaping facilities such as Honors Square (central plaza), Honors Garden, and pocket rest areas. Various amenities such as a fitness center, GX room, reading room, on-site daycare, and senior club are planned, significantly enhancing the product value by creating community facilities that cater to residents’ diverse lifestyles alongside the specialized design.
Armed with such outstanding product qualities, Gongju Wolsong District Gyeongnam Honorsville has recorded a complete sell-out of all units despite the real estate market downturn, drawing the attention of industry insiders. Even amid a strong market wait-and-see trend and a high-interest-rate environment, it was chosen by buyers seeking ‘prime assets.’ The first-priority subscription results prove that the excellent location, reasonable pricing, and SM Group’s unique specialized design created a synergistic effect.
In fact, there was intense interest even before the subscription period, with about 7,000 visitors flocking to the model house within two days of its opening, creating a huge crowd. Up to the subscription period, a total of about 15,000 visitors had come.
A sales official said, “We are very grateful for the great interest shown from the model house opening through subscription and contract.” He added, “To meet those expectations, we will repay by building a first-class apartment that can become a landmark in the area through sincere construction.”
Meanwhile, as SM Group’s complexes continue to perform well, attention is also turning to subsequent projects. Following the sales momentum of Gongju Wolsong District Gyeongnam Honorsville, the contract for Anseong Dangwang Gyeongnam Honorsville Hi-St is also progressing rapidly and is being sold successfully. In addition, Cheonan Station Gyeongnam Honorsville Urban Heights is about to open, boasting excellent location and various specialized designs, raising expectations.
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