Offline Debut of 'MZ's Shoes' Shawl, First Popup at Galleria Main Store

European Footwear Brand Schol
Adding 5 Pop-ups Next Month... Expanding Customer Touchpoints

European heritage footwear brand ‘Scholl’ announced on the 28th that it will operate a pop-up store at the Galleria Department Store main branch.

Scholl is a brand first introduced in Korea by Samsung C&T Fashion Division in March last year. It is gaining popularity as a ‘must-have item’ among the global MZ (Millennial + Gen Z) generation.

Through the pop-up store, Scholl will showcase a variety of products for the 2024 spring-summer season. The ‘Iconic Line,’ which emphasizes heritage with signature metal buttons and wood soles, and the ‘Collection Line,’ featuring trendy uppers and colors based on cork midsole material, will be available. The shoes are characterized by a comfortable fit with an arch structure supporting the foot shape rooted in orthopedic basics and a soft suede cork midsole.

The popular ‘Chunky Sole Cork Line’ in Korea will also be presented. Newly introduced denim chunky soles and clog chunky soles expand the selection with trendy colors such as purple, wine, and camel. Additionally, a variety of lineups including the soft and cushioned EVA line and rain boots will be offered.

Starting with the Galleria main branch this year, Scholl plans to expand pop-up stores nationwide, including Busan and Gwangju. Next month, pop-up stores will sequentially open at five locations: Lotte Department Store main branch, Yeongdeungpo branch, Busan branch, Shinsegae Department Store Gwangju branch, and Hyundai Department Store Trade Center branch. Lee Moo-young, General Manager of the Men’s Wear Division (Executive Director), said, “We will increase brand awareness through diverse strategies including pop-up stores and marketing activities to create more touchpoints with customers.”