Cocoji Surpasses 330,000 'Atti' Sales in Just 2 Years Since Launch

73% of Children Consistently Use Cocozi for Over 6 Months

Kids audio platform company Cocozi announced on the 28th that its product Atti has surpassed 330,000 units sold two years after the launch of "Cocozi House and Atti." Atti is a physical character containing audio content, and Cocozi House is an Internet of Things (IoT)-based kids audio player. When Atti is inserted into Cocozi House, various genres of content such as children's songs, fairy tales, English, economics, history, and musicals are played.

Cocozi launched this product in February 2022, providing a new audio content consumption experience and securing a loyal user base. Among users who purchased Cocozi House and Atti and have used them for more than six months, the activation rate of continuous use is over 73%. It was found that after the first use, users additionally purchased Atti, with an average of 8.8 Atti units purchased per household.

Cocozi explained that the popularity is due to premium audio content. Over the two years since its launch, they have introduced about 4.5 million premium kids audio content pieces in diverse genres that may be somewhat unfamiliar in audio content, such as history, economics, classical Chinese characters, and pansori musicals.

Jihee Park, CEO of Cocozi, said, “Over the past two years, Cocozi has strived to deliver healthy values that only sound experiences can provide to our children in a multimedia environment and to make audio content a part of daily life. Now, based on Cocozi’s IoT technology, we will expand the audio content ecosystem by spreading this new audio content consumption experience beyond the domestic market to the global market.”