Jang Kiha Effect?… BIBI's 'Bamyanggan' Tops Music Charts

Jang Kiha Lyrics, Composition, and Arrangement Prove Word-of-Mouth Effectiveness

Singer BIBI is sweeping the top spot in the early-year music market, surpassing strong competitors with her single "Bam Yanggaeng," released on the 13th.

Singer BIBI. [Photo by Philgood Music]

According to her agency FeelGhood Music, as of the 26th, "Bam Yanggaeng" is ranked number one on daily and real-time charts of major domestic music platforms such as Melon, Genie, YouTube Music, Flo, Vibe, and Bugs.

"Bam Yanggaeng" is BIBI's new release six months after "Hongdae R&B" last August, and the song metaphorically compares the humble yet beautiful memories of past love to "Bam Yanggaeng."

Notably, the song was written, composed, and arranged by Jang Kiha, featuring a waltz-style melody rare in popular music, combined with BIBI's captivating vocals, creating a peculiar addictive charm.

Above all, the phrase "Daldidalgo Daldidalgo Daldidan Bam Yanggaeng Bam Yanggaeng" in the lyrics, characteristic of Jang Kiha's memorable style, has been praised for succinctly expressing the bittersweet aftertaste of love.

Based on this addictive quality, BIBI added significance by ranking first in the music market crowded with strong artists like IU and LE SSERAFIM.

A representative from FeelGhood Music explained, "'Bam Yanggaeng' conveys a bright yet sorrowful unique charm and has received favorable reviews," adding, "It seems that BIBI's lovely charm, mainly shown through her bold styling, and Jang Kiha's distinctive lyrical 'taste' created a synergistic effect."

Previously recognized as a global trendsetter crossing genres such as film, drama, and singer-songwriter, BIBI is expanding her momentum into a broader domain through this achievement.

On the 20th, BIBI released the music video for the track "Sugar Rush," launching a dual promotional campaign.