VD Company and Doya F&B Jointly Promote Store Automation

Serving Robots and Table Orders Supplied to 340 Franchise Stores Nationwide

VD Company is embarking on the 'Digital Transformation (DX)' of franchise stores of Doya F&B, a food service franchise company. Based on VD Company's store automation solutions such as serving robots and table ordering, they plan to collaborate to strengthen the competitiveness of Doya F&B.

VD Company announced on the 21st that it has signed a Memorandum of Understanding (MOU) with Doya F&B to jointly promote store automation for franchise stores. Amid the COVID-19 pandemic making contactless and automation the norm and rising labor costs intensifying workforce shortages, both companies plan to join forces to improve store operation efficiency and strengthen competitiveness based on automation solutions.

Vice President Jeong Won-ik of VD Company (right) and CEO Lee Nam-yong of Doya F&B are posing for a commemorative photo after signing the agreement.

Last year, Doya F&B's jjambbong specialty brand Doya Jjambbong first introduced VD Company's serving robots and table ordering. Since then, the practicality and efficiency of the store automation solutions have been verified, leading to expanded adoption in Doya Jokbal and Doya Gukbap. Through this agreement, Doya F&B will expand to all franchise businesses, introducing the serving robot 'VD Robot' and table ordering 'VD Menu' to 340 nationwide franchise stores including Doya Jjambbong, Doya Jokbal, and Doya Gukbap, as well as stores scheduled to open.

Ham Pan-sik, CEO of VD Company, said, “With high inflation, minimum wage increases, and labor shortages overlapping, store automation solutions are becoming an indispensable and important solution in the domestic food service industry,” adding, “Based on VD Company's store automation solutions, we hope to achieve improved store operation efficiency and cost reduction not only for Doya F&B but also for many food service businesses.”