[Image Diary] The Economics of K-pop Fandom Industry Light Sticks

The light sticks that appear at K-pop concerts are quite different from the balloons that used to be used to cheer for artists. They are not just tools to decorate the venue but also play a significant role in the growth of the cultural industry market. According to the Korea Foundation for International Exchange, the size of the K-pop fandom industry reaches 8 trillion won. It is a market size that cannot be ignored.