Shinyoung Securities Opens APEX Private Club in Haeundae

Shinyoung Securities announced on the 13th that it has opened the APEX Private Club Haeundae branch. Through this opening, the company plans to accelerate the strengthening of its WM business in the Busan, Ulsan, and Gyeongnam (Bu-Ul-Gyeong) region.

The ‘APEX Private Club’ is Shinyoung Securities’ premium asset management center equipped with professional personnel, space, and comprehensive content to provide optimal solutions that meet the needs of high-net-worth clients.

Since opening its first branch in Cheongdam in 2022, Shinyoung Securities’ APEX Private Club has been conducting client consultations related to asset protection, asset growth, and intergenerational asset transfer. Building on this experience and know-how, the second branch was opened in Myeongdong last year, followed by the opening of the third branch in Busan.

APEX Private Club Haeundae is headed by Director Seo Young-sook, who has managed high-net-worth client groups in Busan for nearly 20 years. Director Seo is recognized as a veteran PB with a strong base of trusted clients within Shinyoung Securities.

APEX Private Club Haeundae offers a variety of differentiated services.

First, clients can experience the APEX Private Club service. This service is led by the head office’s expert groups (portfolio, tax, real estate, heritage, etc.) and is a representative service dedicated to providing customized solutions and integrated post-management. It has received positive evaluations from asset owners who were dissatisfied with average trends or fragmented proposals.

The club also provides club deal investment and comprehensive IB support services. By collaborating with other private clubs as well as product supply departments, it shares investment trends and jointly pursues club deals. Additionally, considering the characteristics of local asset owners with significant corporate ownership, it plans to connect specialized PIB services such as IPOs, fundraising, asset securitization, and business succession.

Furthermore, APEX Private Club Haeundae has installed a media wall at the center of the branch and designed the lounge as a space capable of hosting various cultural events to expand empathy with clients through culture. Cultural collaboration with the Grand Josun Busan, where the club is located, is also planned.

Director Seo stated, “APEX Private Club Haeundae will implement customized strategies and solutions that help clients achieve their goals based on differentiated services in a private and sophisticated space. Through providing global asset allocation investment strategies and asset succession services, we aim to be recognized as a key financial center in the Bu-Ul-Gyeong region.”