Online Mall SSF Shop Sold Out · Offline Inquiries Surge
Best-Selling 'Ransmier Golf' Worn During UAE Business Trip
Samsung Electronics Chairman Lee Jae-yong's choice of the 'Lansmere Golf' padded vest for his business trip to the United Arab Emirates (UAE) was confirmed to have sold out online within a day.
According to SSF Shop, Samsung C&T's official online mall, the 'Cashmere Vest Gray' from 'Lansmere Golf' worn by Chairman Lee Jae-yong on his trip to the UAE the previous day is now out of stock and no longer available for sale. The product is currently accepting restock notification requests. This item can be purchased offline at the Hannam flagship store and Galaxy store, but since only a few pieces remain, it is expected to sell out quickly.
The retail price of the vest worn by Chairman Lee is 990,000 KRW. The selling price at SSF Shop is 792,000 KRW. On the day before, Chairman Lee departed for the UAE through the Gimpo Business Aviation Center in Seoul, showcasing a fashion style with a navy suit without a tie paired with a dark gray Lansmere Golf vest.
Lansmere is the representative men's wear brand of Samsung C&T's fashion division and has been offering a golf line since 2022. As Lansmere uses premium materials to create a neat and luxurious image, its golf wear is also highly regarded for embodying this identity well.
Meanwhile, this is not the first time Chairman Lee has created a sell-out phenomenon. When he traveled to Vietnam in 2022, he wore the 'Ash Corduroy Down Vest' from Beanpole Golf, operated by Samsung C&T Fashion, which also sold out entirely online within a day. At that time, inquiries about the product surged both online and offline, depleting the entire stock.
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