Amorepacific "Facial Data Regulation Sandbox Should Be Promoted"

3rd AI Normalization Series Meeting Held on the 2nd
Amore CTO "Lack of Individual Health Data"
Ministry of Science and ICT "Support for K-Beauty Competitiveness"

Hong Seong-bong, Executive Director of the Digital Technology Development Division at Amorepacific, emphasized that "for the utilization of artificial intelligence (AI) technology in the beauty sector, proper accumulation of medical data and a facial data regulatory sandbox are necessary."

On the 2nd, the Ministry of Science and ICT held a meeting on the introduction of artificial intelligence (AI) in the beauty industry at the Amorepacific headquarters in Yongsan-gu, Seoul.
Photo by Seongmin Lee, Junior Reporter minute@

On the 2nd, at the '3rd AI Normalization Continuous Dialogue' hosted by the Ministry of Science and ICT at Amorepacific headquarters in Yongsan-gu, Seoul, Executive Director Hong stated this. He is responsible for AI solution development, technology planning, big data platform, and digital service development at Amorepacific.

Executive Director Hong said, "The beauty industry deals with faces, and in Korea, facial data is classified with the highest security level. If you take a photo to diagnose (skin, etc.), you cannot use the photo as is and must go through a de-identification process, which makes it difficult for small companies to handle."

He also said, "The skin-related data collected through various channels is closely related to health data such as cholesterol and diabetes indicators collected by the government. However, the detail of individual data is insufficient, making it inadequate for AI utilization."

Seunghwan Kim, CEO of Amorepacific, also stated, "We can measure consumers' skin tones and create products tailored to demand, but due to regulations, such services can only be provided by visiting the site. If consumers could measure through other mobile devices without having to visit and receive delivery at home via AI without human assistance, the business could expand further."

Lee Byeok-san, Chief Technology Officer (CTO) of the startup Entrer Reality, said, "When collecting data, launching a service involves consumers using an application, which then becomes data, but privacy issues are a sensitive area. If there is government consulting support for this, it is expected that an environment where the industry can quickly focus on AI technology development will be created."

In response, Park Yoon-gyu, 2nd Vice Minister of the Ministry of Science and ICT, said, "Issues related to regulations or data will be reviewed by going back to the relevant ministries, and we will collaborate with other ministries as well."