Booth Expanded to Largest Scale... Showcasing Hit Characters
Global character toy and content company Aurora World announced on the 2nd that it participated in the Nuremberg Toy Fair in Germany, brilliantly coloring the world's largest toy exhibition. Based on over 30 years of participation experience, Aurora World attracted great attention on the global stage by implementing innovative promotional strategies at this fair.
The Nuremberg Fair is held from the 27th of last month until the 6th of this month, showcasing world-class exhibitions not only in toys but also in the fields of hobbies and leisure products. This event has established itself as an important platform where global companies like Aurora World introduce the latest toys and hobby products and unveil innovative products and content to the global market.
Aurora World has attracted many visitors every year by presenting trendy and innovative products tailored to advanced markets, and this year's exhibition expanded to twice the size compared to previous years as one of the largest booths among participating companies, showcasing hit characters. The flagship product, ‘PamPals,’ is Aurora World's own brand, gaining great popularity among children and parents with its cute design and creative functions, and the company plans to continue active marketing activities centered around PamPals.
Meanwhile, Aurora World is a global company supplying character toys and content to over 190 countries worldwide, operating a broad global network with the world's largest toy manufacturing corporation and sales subsidiaries in advanced overseas countries.
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