Shinsegae Live Shopping Merges TV and Mobile Memberships

Phone Order Customers Retain Purchase Records When Switching to Mobile Membership
Grade Assessment Maintained

Shinsegae Live Shopping announced on the 1st that it will integrate its membership starting in February and offer additional benefits through the Members Lounge.

Shinsegae Live Shopping has integrated the memberships that were previously operated separately for TV and mobile. When telephone order customers switch to mobile membership, their previous order records are fully recognized, allowing them to immediately enjoy higher-tier benefits. The approximately 3 million TV order customers now have a foundation for more reasonable shopping through tier-based coupons and reward points that they had not been able to enjoy before.

The cumbersome coupon download process has also been reduced for VIP customers. Shinsegae Live Shopping changed the coupons given to VIP customers to be automatically downloaded, reducing clicks and enhancing customer convenience. After testing with some customers last month, the coupon usage rate increased by more than 50%, receiving enthusiastic responses, so this has been applied to all VIP customers starting this month.

Additionally, by creating the Members Lounge, events will continue to be held where coupons and reward points are given through mission activities such as adding items to favorites. This month, up to five shipping fee payback coupons will be given to Gold and VIP tier customers.

Since Shinsegae Live Shopping expanded and revamped the customer application (app) for easier use last month, the number of daily app visitors has increased by more than 10% compared to the previous month, receiving positive responses from customers. Kim Eun-kyung, head of the Mobile Marketing Team, stated, “Shinsegae Live Shopping plans to continuously introduce new features and benefits every month to enhance customer convenience.”