[Special Stock] Popularity of 'Low PBR' Stocks... Jeju Bank Soars 25%

Jeju Bank Recovers to 12,000 Won Level in 3 Months
Expectations for Benefits to 'Low PBR' Stocks from Government Policies
Financial Sector Stocks on the Rise

Jeju Bank has recovered to the 12,000 won level after three months. This is interpreted as thanks to the expected benefits for financial stocks following the government's policy to strengthen the corporate value of listed companies.

As of 2:03 PM on the 31st, Jeju Bank is trading at 12,370 won, up 25.46% (2,510 won). This marks the third consecutive trading day of gains following increases of 2.36% on the 29th and 8.23% on the 30th. It is the first time since October 26 last year (closing price 12,300 won) that Jeju Bank's stock price has surpassed 12,000 won. The 52-week high for Jeju Bank is 27,850 won.

The financial authorities plan to introduce and operate a "Corporate Value-Up Program" starting next month, focusing on comparative disclosure of price-to-book ratio (PBR) to resolve the "Korea Discount" (undervaluation of the Korean stock market). Many financial stocks have a PBR below 1. As of December 2022, Jeju Bank's PBR stands at 0.66.

Other financial-related stocks such as Seoyeon (5.67%), Youngone Holdings (5.37%), Korea & Company (4.83%), DB Insurance (3.92%), Samsung Life Insurance (3.80%), and Meritz Financial Group (3.68%) show gains exceeding 3%. The overall financial sector is recording a rise of 1.69%. Along with the financial sector, the insurance industry, also categorized as "low PBR," is showing strength with a 2.84% increase.