Haitai Confectionery Scores 43 Consecutive Home Runs with Premium Choux Pastry Snack 'Home Run Ball'

New Flavors Every Year... Last Year's 'KBO Edition' Popular
Annual Sales of About 40 Million Bags

Haitai Confectionery's 'Home Run Ball' is the only premium choux pastry snack in Korea, filled with soft choux and plenty of sweet chocolate. With its light, non-burdensome texture and rich chocolate sweetness, it has been a nationally beloved steady seller for 43 years.

As its round ball shape and brand name suggest, Home Run Ball has a special connection with professional baseball. Launched in 1981 alongside the founding of the Korea Baseball Organization (KBO), Home Run Ball is loved by baseball fans to the extent that it is called the official snack of baseball stadiums. Nicknamed the 'home run charm,' many players and fans have sought Home Run Ball wishing for home runs, and it holds the undisputed number one spot as the best-selling snack in baseball stadiums nationwide and nearby supermarkets.

Consistent quality and taste, along with new flavors that lead trends, are cited as the secrets to Home Run Ball's popularity. Home Run Ball comes in two basic flavors: Original (chocolate) and custard cream, and it gains explosive popularity by introducing new flavors every year. Last year, it released the 'KBO Edition,' 'Banana Split,' and 'Gongju Chestnut' flavors, receiving warm love. Haitai Home Run Ball, which has held the number one biscuit spot every year, sells about 40 million bags annually.