Tada Appoints Kang Hee-su as New CEO... Strength in Platform and IT Business

Kang Hee-soo, CEO of Tada [Photo by Tada]

VCNC, the operator of the mobility platform 'Tada,' announced on the 29th that it has appointed Kang Hee-soo, former head of the Yogiyo platform business division, as the new CEO.

CEO Kang has expertise in platform and IT business. He has worked at Amazon, Coupang, Beam Mobility Korea, and served as the head of the platform business division of the delivery application 'Yogiyo' for two years from January 2022 until this month.

CEO Kang's organizational management experience and business development capabilities are expected to greatly contribute to improving operational efficiency and expanding business for Tada. His duties begin today, and his term is two years.

CEO Kang said, "Tada has introduced a differentiated mobility experience for both drivers and customers, innovating the domestic mobility market. To ensure Tada's innovation continues, I will do my best to discover and strengthen various growth engines together with the existing Tada team."

Meanwhile, in April 2022, Tada officially launched Tada Next, a premium taxi-hailing service based on large vans such as the Staria and Carnival. It provides a comfortable and safe mobility experience for both drivers and users, maintaining high service satisfaction.

Service indicators have also improved through service advancement and operational efficiency. From October to December last year, Tada's new membership increased by 457% over the recent three months, while taxi calls and transaction amounts rose by approximately 70% and 29%, respectively. As of the end of last year, Tada's cumulative subscribers reached 3 million. Since December last year, Tada has been available on the taxi-hailing service of Toss, a mobile financial platform with 26 million users, which is expected to accelerate service growth.

This year, Tada aims to strengthen profitability by expanding service supply and demand. To this end, it issued convertible bonds (CB) worth 10 billion KRW at the end of last year, all of which were acquired by Toss this month.