W Concept, 20% Increase in Gift Sales to Women in Their 20s and 30s
Sportswear Sales Up 77% in One Month Due to Health Management Demand
Home Category Sales Also Soar 300%
With the Lunar New Year holiday just ten days away, women in their 20s and 30s are mainly giving inner beauty products for health care, home category items, and winter clothing as gifts.
According to fashion platform W Concept on the 29th, an analysis of gift service sales by female customers in their 20s and 30s over the past month (December 28, 2023 ? January 26, 2024) showed that sales of sportswear for New Year health management increased by about 77% compared to the previous month. Inner beauty products such as collagen also showed a 10% sales growth.
Home category products were also popular. During the same period, home category items like kitchenware increased by 300%, and loungewear sales rose by 10%. W Concept explained that this reflects an increase in customers seeking products that combine individuality and practicality rather than traditional gifts. Additionally, due to a sudden cold wave during this period, the proportion of gifts such as padding, coats, and scarves for cold weather also increased.
Sales through the gift function also increased. During the same period, sales from the gift service rose by 20% compared to the previous month. W Concept assessed that the short Lunar New Year holiday led to more customers using the gift function to conveniently send gifts via mobile to family and acquaintances.
Considering this customer demand, W Concept will hold the '2024 Lunar New Year Sale Week' from the 29th to February 12th. The plan is to analyze the surge in gift sales before the holiday to understand the preferences of customers in their 20s and 30s and suggest recommended products.
This event curates and proposes fashion, beauty, and lifestyle products that are good gifts for parents, friends, and others. It offers sales on 30 brands on a weekly basis and provides a 12% shopping bag discount coupon that allows up to 40,000 KRW off on purchases over 200,000 KRW. Popular clothing items will also be offered with discounts of over 30%.
In addition, themed exhibitions such as 'Lunar New Year Sale,' 'Active & Outdoor,' and 'Home Party' will be held to help express gratitude to loved ones during the Lunar New Year. Events like 'Luxury New Year Gift,' 'New Year Beauty Gift Shop,' and 'Thank You Gift Shop,' which propose luxury products and recommended lifestyle items, will also be conducted.
Jung Yong-cheol, W Concept’s product planning manager, said, "We have prepared special price products and brand discount events for customers who are considering meaningful gifts ahead of the holiday. We hope that this Lunar New Year, you will express your feelings to those you are grateful for with products suggested by W Concept."
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