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[Special Stock] Sandol, AI-Integrated Platform Value Up... From AI Image Generation to Content Editing

Sandoll is gaining momentum. As the artificial intelligence (AI) related market expands, expectations are rising for Sandoll's AI image generation technology and machine learning-based font search technology.


As of 10:32 AM on the 26th, Sandoll was trading at 12,160 KRW, up 1,700 KRW (16.25%) compared to the previous trading day.


Sandoll has established the number one font foundry in Korea, possessing independent development capabilities and references. Sandoll is the company that developed fonts such as 'Malgun Gothic' and 'Nanum Gothic.' In 2014, Sandoll launched the cloud-based font service 'SandollGureum,' which has grown into Korea's leading font platform. It is mainly subscribed to and used by designers and content creators.


SandollGureum hosts fonts from competitors as well as independent designers and supports a total of 14 languages. It has accumulated 1.3 million subscribers with a repurchase rate of 95%. The library has been strengthened through the inclusion of multilingual producers, and multilingual IP sourcing has been enhanced by onboarding 13 overseas brand companies. By securing multilingual in-house development capabilities and global partners, Sandoll is attempting to transform into a world-class representative creator platform business. Sandoll also plans to add multilingual search services through AI learning of multilingual fonts.


Hanyugeon, a researcher at KB Securities, explained, "Sandoll acquired 'Vivitree,' which operates digital stock content services, through its subsidiary Sandoll Meta Lab," adding, "They are conducting AI image generation technology, machine learning-based font search technology services, as well as blockchain and NFT businesses." He further added, "Based on five subsidiaries, growth is expected as an integrated content platform encompassing content areas and AI/IT technology sectors."


Sandoll has also invested in shares of 'Most Contents,' the number one company in drama original soundtrack (OST), securing music and video content. It is collaborating by investing in 'Beluga,' which assists content editing based on AI.


Sandoll explained that as convergence content combining new technologies such as VR, AR, and AI spreads, digital content is increasing its influence across all industries and is growing into a core industry within the global economy.


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