Galaxy S Series Sets Record
Galaxy S23 Surpasses 1.09 Million Units
Average Daily Sales of About 173,000 Units
The Galaxy S24 series set a new record with 1.21 million units sold during domestic pre-orders.
Samsung Electronics announced on the 26th that the domestic pre-orders for the Galaxy S24 series, conducted over a week from the 19th to the 25th, reached 1.21 million units. This figure includes both the three major mobile carriers and unlocked models.
The 1.21 million units represent the highest pre-order sales record in the history of the Galaxy S series. The previous record was held by the Galaxy S23 series, released last year.
That model recorded 1.09 million units during its one-week pre-order period last year. The S24 series surpassed this record within a year.
The highest pre-order sales record among Galaxy smartphones is held by the Galaxy Note10. This model recorded 1.38 million pre-orders in August 2019, but its pre-order period lasted 11 days.
Comparing daily averages, the S24 series, with 1.21 million units sold over a week, averages about 173,000 units per day, surpassing the Note10’s approximately 125,000 units per day.
Earlier, Samsung Electronics held a live broadcast on Samsung.com for about 90 minutes starting at midnight on the 19th, the launch of pre-orders, during which over 20,000 units were sold, setting a new record.
Looking at the sales distribution by model, the S24 Ultra accounted for about 60% of the 1.21 million units sold. The S24 Plus accounted for 21%, and the S24 made up 19% of sales.
Regarding colors, Titanium Black was popular for the S24 Ultra, while Marble Gray was favored for the S24 Plus and S24. Among exclusive colors available on Samsung.com and Samsung Gangnam, Titanium Blue and Sapphire Blue were highly popular.
The telecommunications industry views the Galaxy AI features introduced for the first time in the S24 series, along with significantly enhanced performance in all usability aspects, as key factors that successfully captured consumers’ interest.
The real-time translation supporting 13 languages is enabled on-device, allowing secure use without privacy concerns, and translation is supported in text messages and major messengers. The 'Circle to Search' feature, which provides an innovative search experience by simply circling an object, was also introduced for the first time and received positive reviews.
Regarding the camera, numerous AI models have been adopted to enhance the camera experience from zoom to nightography, and AI-powered editing features such as generative editing have also been strengthened.
Customers who pre-ordered can receive and activate their devices starting from the 26th, and after activation, they can apply for purchase benefits through the 'Samsung.com' application (app). The global official launch date for the S24 series is January 31.
© The Asia Business Daily(www.asiae.co.kr). All rights reserved.
