Lotte Wellfood Enters Costco Mexico... "First Domestic Confectionery Company"

Sales of dried products like Zero Jelly and Crispy Roll
Peppero stocked at Costco Canada
Full-scale entry into the Americas market

Lotte Wellfood announced on the 23rd that it will sell its zero-sugar dessert brand Zero products and Crispy Roll at Costco in Mexico. Additionally, Pepero will be launched at Costco in Canada.

Costco is a global retail channel operating 872 stores worldwide, with 40 stores in Mexico and 108 stores in Canada. Among these, Lotte Wellfood is the first domestic confectionery company to enter Costco Mexico and export dried fruit products. Previously, products were only sold through some distribution chains such as Walmart Mexico, HEB, Liverpool, and Grupo S?nchez.

Lotte Wellfood Zero Jelly displayed at Costco Mexico
[Photo by Lotte Wellfood]

Mexico has a population of 130 million and a per capita GDP of about $10,000, making it a relatively large economy. With an overweight or obese population rate exceeding 70%, the highest in the world surpassing the United States, the company expects Lotte Wellfood’s Zero Jelly and Crispy Roll to be competitive.

In addition, the export items entering Costco Canada are a planned set of three types of Pepero: Almond Pepero, White Pepero, and Crunky Pepero. Lotte Wellfood has been working to expand the Pepero brand in the Americas by conducting outdoor advertisements in New York Times Square and Los Angeles (LA) with NewJeans as the model last year for Pepero Day. Prior to this, it also entered local distribution chains such as Walmart Canada, Loblaw, and Dollar Tree.

A Lotte Wellfood official said, "Although it was difficult to proceed with work due to COVID-19, this is the result of continuous efforts," adding, "We plan to export various products to the Americas in the future."