Providing Customized Investment Solutions Combining AI and Digital Technologies
Mirae Asset Securities announced on the 22nd that the evaluation amount of its retirement pension robo-advisor service has surpassed 1 trillion won.
About 15,414 accounts (1.004 trillion won) have increased in approximately 500 days since the service launch, and 65% of the subscribed accounts are individual retirement pension (IRP) accounts, indicating demand for AI-based asset management among individual customers. In particular, customers in their 40s and 50s have subscribed to more than about 10,000 accounts (700 billion won), showing that office workers who find it difficult to continuously manage their retirement pensions and pre-retirement generations are receiving AI asset management services.
The retirement pension robo-advisor service is a global asset allocation model reflecting Mirae Asset Securities’ investment philosophy developed after years of research, offering five investment types: ▲Growth ▲Growth-Seeking ▲Risk-Neutral ▲Stability-Seeking ▲Stable. Even within the same type, customized asset management is possible as different portfolios are applied to customers based on their subscription timing, trading history, and account balance status.
Mirae Asset Securities identified three key success factors for the retirement pension robo-advisor service. First, convenience. Customers can check and manage their investment portfolios anytime and anywhere through the mobile app (M-STOCK) and make investment decisions with just a few clicks without complicated procedures. Additionally, customized notification messages are sent to customers at the appropriate times to change portfolios, further enhancing customer convenience.
Second, the service aligns with the development trends of the AI era. It meets customers’ desires to receive personalized investment solutions combining AI and digital technology while also wanting reasonable investment costs. With the introduction of the ‘My Account Custom Design’ feature, the service comprehensively analyzes customers’ investment tendencies, subscription timing, and current asset status to propose optimized investment solutions, and no separate fees are charged for using the robo-advisor beyond the fees imposed on individual investment products.
Lastly, it is a service faithful to the basics. Since retirement pensions are assets for planning the future, asset management suited to market conditions is paramount. The robo-advisor equipped with a global asset allocation algorithm suitable for pension asset management regularly proposes customized portfolios, making it easy to manage retirement pension assets that might otherwise be neglected.
A Mirae Asset Securities official stated, "We plan to provide customers with a more convenient investment experience through the future launch of a discretionary retirement pension robo-advisor and will lead innovation in the pension field by expanding to individual pensions."
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