[Click eStock] "Revu Corporation, AI-Equipped Influencer Marketing Platform"

ResearchAlum expected on the 22nd that Revu Corporation would maximize productivity by utilizing artificial intelligence (AI) technology systems.

Woo Hwirang, a researcher at ResearchAlum, explained, "We have secured various data through 1.15 million influencers domestically and internationally," adding, "We currently possess 760,000 campaigns, about 59,000 advertisers, and 6.7 million pieces of content."

He continued, "The data foundation is continuously expanding as the business grows," and added, "Data can be utilized more effectively through AI."

He emphasized, "The influencer marketing process consists of influencer recruitment and selection → content creation and verification · management → campaign analysis → monitoring," and stated, "We will increase productivity per operator by using an AI technology-based matching system in the recruitment and selection process."

Researcher Woo analyzed, "It will be possible to receive card issuance fees through Revu Card, entrance fees and sales commissions from 'Revu Mall'," and "additional data from influencers and advertisers can be secured." Furthermore, he said, "It will also be possible to strengthen data-driven business," and added, "We expect to enter new markets such as marketing, finance, and commerce by integrating existing AI machine learning technology."