The World's First Maybach Center to Open in Apgujeong

Scheduled to Open by the End of This Year in a 5-Story Building
Equipped with 350kW High-Speed Charging Facilities

Matthias Bechtel, CEO of Mercedes-Benz Korea, said at the new E-Class launch event on the 19th, "We will open the world's first Mercedes-Maybach Brand Center, a dedicated showroom for the ultra-luxury Maybach lineup, in Apgujeong-dong, Gangnam-gu, Seoul, and introduce high-power charging facilities."

The new space will be a five-story building scheduled to open by the end of this year. As the domestic ultra-luxury car market continues to grow steadily, this move is interpreted as an effort to capture demand. Maybach is a brand symbolizing ultra-luxury cars, favored by major political leaders worldwide including North Korean Supreme Leader Kim Jong-un, as well as conglomerates such as the late Samsung Chairman Lee Kun-hee.

Mercedes-Maybach EQS SUV introduced last year
[Photo by Mercedes-Benz Korea]

In Korea, 2,596 units were sold last year, a 32% increase compared to the previous year. The new center is expected to be used as a facility to promote the brand and increase customer touchpoints. As the headquarters is emphasizing electrification strategies, the Maybach Center will also be equipped with 350 kW high-speed charging facilities.

This year’s new models include a total of nine vehicles: five completely redesigned or new models such as the E-Class unveiled on this day, CLE Coupe, CLE Cabriolet, Maybach EQS SUV, and the electric G-Class; and four facelifted models including the Maybach GLS, EQA, EQB, and G-Class. The high-power charging network will be expanded to 25 locations with 150 charging stations by 2025. One new showroom and one certified pre-owned car showroom will be added, along with two new service centers.

Matthias Beitl, CEO of Mercedes-Benz Korea
[Photo by Mercedes-Benz Korea]

As part of its social contribution activities, a shelter for abused children will be established to help children learn in a safe and healthy environment. CEO Bechtel said, "We will provide unprecedented customer experiences through new infrastructure, innovative technology, and differentiated brand activities."

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