[Featured Stock] HPO Prepares IPO for Junior Brand 'Areun'... Spotlight on Childbirth-Related Stocks↑

HPO is showing strong performance. It is interpreted to be influenced by the news that the junior brand ‘Arrnn’ is preparing for its listing.

As of 9:29 AM on the 19th, HPO is trading at 8,390 KRW, up 3.97% compared to the previous day.

HPO announced on the 8th that it has finalized the name of its newly launched junior life business subsidiary as ‘Arrnn’. Arrnn plans to strengthen its junior life business by focusing on products needed for children, as well as information, content, and experiential services for kids.

In particular, since Arrnn was launched through the merger of Apricot Studio, which has built brand influence among parents with children, and GeoInfotech Innovation, which owns multiple global premium brands, it is expected to maximize business synergy centered on these customers.

Apricot Studio is a brand that achieved a daily sales record in the category of Hyundai Department Store popup stores by selling fashion clothing, accessories, and miscellaneous goods for infants and children through creative product planning, unique design, and a distinctive preorder method.

GeoInfotech Innovation has grown the Swiss junior brand Micro Kickboard to the number one market share in Korea and is expanding its brand lineup to include bikes, luggage carriers, and plans to broaden its business scope to global premium baby products in the future.

An Arrnn representative said, “We plan to expand into a global business based on the premium junior market,” adding, “Last month, we selected Kiwoom Securities as the lead manager for the listing and are preparing for the IPO.”