Seoul Food Introduces Dessert Line... "Diversifying Product Portfolio"

Seoul Food Industry, a company specializing in bakery and eco-friendly businesses, announced on the 17th that it is targeting the dessert market by introducing automated dessert line machines to reduce labor costs as well as costs.

Seoul Food plans to soon launch various new dessert line products such as cake sheets, madeleines, financiers, and brownies by reducing costs through rational and efficient mixing. At the end of last year, cake sheets produced on the dessert line saw a surge in orders, resulting in a 43% increase in online mall sales. The company expects that new dessert line products will significantly contribute to sales this year through deliveries to corporations, coffee franchises, and school meals.

Also, noting that food companies are focusing on ‘street snacks’ as next-generation products to lead domestic and international markets, Seoul Food plans to expand sales by introducing an automated production line optimized for market trends to produce a low-cost, high-quality ‘Kkwabaegi line’.

In the past, frozen foods were limited to types such as dumplings and donggeurangttaeng, but with the increase in small households and the popularization of air fryers, the frozen pizza market has rapidly grown, leading to a decline in preference for large-sized and expensive franchise pizzas.

Amid the shrinking domestic franchise pizza market, Seoul Food plans to convert its currently operated automated line into a line tailored to the increase in small households through collaboration with large corporations, thereby expanding pizza sales. The ‘P Company Cro-edge Pizza’ released last year was produced by Seoul Food, using croissant dough stacked in layers to satisfy consumers’ desired texture and taste simultaneously, receiving great acclaim.

Aggressive marketing to captivate all age groupsSeoul Food plans to expand its online business and marketing not only limited to its existing operations but also targeting all age groups, including the MZ generation, through new changes and attempts.

By utilizing marketing techniques commonly called ‘~challenge’ through YouTube and SNS, Seoul Food aims to approach consumers in a friendly manner and increase awareness using events such as the existing ‘Ppeongiyo Day’ to secure newly incoming customers and expand sales.

Seonghoon Seo, CEO of Seoul Food, expressed confidence, saying, “Seoul Food aims to achieve sales of 70 billion KRW this year by keeping pace with market trends through the introduction of dessert and Kkwabaegi lines and aggressive marketing, as well as expanding sales of existing products such as frozen dough, snacks, bread crumbs, and ice cream sheets.”