Gyeongnam Nonghyup Holds Business Strategy Meeting for Gyeongnam Horticultural Cooperative Corporation

Conversion of 10 Horticultural Cooperative Corporations in 10 Cities and Counties of Gyeongnam

On the 16th, the Gyeongnam Nonghyup held the 'Gyeongnam Horticultural Cooperative Corporation Business Strategy Meeting' at the Nonghyup Gyeongnam Headquarters conference room to announce the start of the 2024 Gyeongnam agricultural products joint marketing project.

This meeting was organized to strengthen the competitiveness of Gyeongnam agricultural products and enhance cooperation among cooperative corporations in response to the diversifying distribution environment and the restructuring of production area distribution policies. Representatives of horticultural cooperative joint business corporations from 10 cities and counties in Gyeongnam, including the newly launched Miryang-si and Sacheon-si in 2024, gathered for this purpose.

Gyeongnam Nonghyup held the 2024 Gyeongnam Horticultural Cooperative Business Strategy Meeting on the 16th.
[Image provided by Gyeongnam Nonghyup]

The main topics included the direction for the 2024 Gyeongnam Horticultural Cooperative Corporation: ▲ Early transition to a production-distribution integrated organization (approved type) to scale and specialize production area organizations and strengthen market bargaining power ▲ Selection of 10 strategic items for Gyeongnam and expansion of sales volume and increase of farm income through province-level joint marketing ▲ Achieving 500 billion KRW in sales performance for Gyeongnam Province horticultural agricultural products joint marketing ▲ Exploring diversification of online new business marketing ▲ Organic cooperation to strengthen the organization of newly established cooperative corporations. These topics were discussed among the representatives.

Director Jo Geun-su stated, “The representatives of the horticultural cooperative corporations here must take the lead so that excellent agricultural products produced in Gyeongsangnam-do can receive their proper value,” and added, “To this end, Gyeongnam Nonghyup will strengthen guidance and support so that the horticultural cooperative corporations can fulfill their roles in accordance with changes in the distribution environment and policies.”