Ourhome's Lunchbox Brand 'OnTheGo' Sales Increased by 68% Last Year

Impact of Steady Expansion of Online and Offline Sales Channels
Launch of New Product 'Italian Classic Meat Lasagna'

Ourhome announced on the 16th that the sales of its gourmet lunchbox brand ‘ONTHEGO’ increased by approximately 68% compared to the previous year.

The company explained that the steady improvement in taste quality along with the launch of new products such as restaurant meal replacements (RMR) and unique menus contributed to this success. Additionally, focusing on expanding both online and offline sales channels including Emart, department stores, Naver, Coupang, and Kurly also influenced the performance improvement.

The most preferred products by consumers were the two types of authentic Japanese-style rice bowls, Gyudon and Katsudon, released in January last year. Using a special soy sauce-based rice bowl sauce, they faithfully recreated the authentic Japanese cuisine taste enjoyed at Saboten, a Tokyo premium Japanese restaurant. Furthermore, by applying moisture transfer control technology that regulates moisture absorption in the food, they preserved the fluffy texture of freshly cooked rice and maintained the original appearance of the rice bowl.

Ourhome has set ONTHEGO’s main concept as ‘a wonderful gourmet journey around the world’ and is introducing unique menus that replicate local tastes from overseas. They are actively strengthening their gourmet lineup by commercializing and launching menus from various countries including Korean, Chinese, Japanese, Western, as well as Thai and Indian cuisines.

Ourhome also launched the ‘Italian Classic Meat Lasagna’ as ONTHEGO’s first new product of the year. The rectangular pasta is layered three times and baked in the oven to provide a crispy exterior and a chewy interior texture. The rich meat sauce oozing between the pasta layers, topped generously with mozzarella, cheddar, and snowflake cheese, features a savory and deep flavor.

Lee Jae-hwa, head of Ourhome’s HMR division, said, “ONTHEGO has shown significant growth by delivering restaurant-level high taste and quality at reasonable prices, gaining word-of-mouth among consumers. We will continue to strengthen our unique gourmet lineup through new product launches and expand both online and offline sales channels.”