Villa Experience Space in Hongcheon, Gangwon-do
Full Lineup of LG SIGNATURE and SIGNATURE Kitchen Suite
Collaboration with Architecture Startup 'Staybility'
LG Electronics has opened an experiential space conveying the customer value of LG premium appliances under the concept of 'a villa where every moment spent becomes art.'
On the 16th, LG Electronics announced the opening of 'Another Villa,' a villa in Hongcheon, Gangwon Province, equipped with the full lineup of ultra-premium appliances 'LG SIGNATURE' and ultra-premium built-in 'Signature Kitchen Suite.'
LG Electronics has opened 'Another Villa,' an experiential space that delivers customer value for premium home appliances. Models are experiencing LG Electronics products at Another Villa. [Photo by LG Electronics]
Customers entering the villa experience LG premium appliances by placing their worn shoes into the Styler Shoe Care and storing their outerwear in the Styler. Customers can experience all the ultra-premium built-in Signature Kitchen Suite appliances in the Another Villa kitchen, including the column refrigerator, wine cellar, dishwasher, steam oven, microwave oven, and electric range.
In the living room, customers are greeted by the LG SIGNATURE wine cellar, which allows them to check stored wine without opening the door using the Knock-On feature. The LG SIGNATURE air conditioner and premium water purifier humidifier LG Hydro Tower installed in Another Villa maintain comfortable indoor air quality. Additionally, customers can enjoy immersive movie watching on the LG OLED TV and spend their own golf lesson time watching YouTube golf content on the new concept portable screen StandbyME Go.
LG Electronics collaborated with the architectural startup 'Staybility,' which operates the shared villa service 'Million Ground,' to create Another Villa. Members of Million Ground Hongcheon have priority booking access to Another Villa, and it is also available for general reservations.
Invitation events for VIP customers will also be held. Plans include hosting events such as charity functions and talk sessions for youth. Ryu Juhyun, head of H&A Brand Communication at LG Electronics, said, "We will continue to provide opportunities for customers to experience the differentiated value of LG premium appliances, including Another Villa."
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