Daegu Hwaseong Industry Sets 1.12 Trillion KRW Order Target for This Year... Promotes Overseas Projects in Asia Region

Hwasung Industry (CEO and Chairman Lee Jong-won) held the '2024 Management Strategy Meeting' on the morning of the 15th at 9:30 AM in the 7th-floor conference hall of its headquarters in Hwanggeum-dong, Suseong-gu, Daegu. Executives and employees from each division attended the meeting, where they shared management goals and strategies by division under the three main agendas of 'Risk Management, Communication and Collaboration, and Challenge,' and also presented detailed implementation plans.

Following the awarding of commendations to completed sites and contributors who contributed to innovation activities, as well as to outstanding safety and health management workplaces and accident-free completed workplaces, the company reaffirmed its commitment to creating a new year of growth centered on customer perspectives and win-win cooperation with partner companies.

Daegu Hwaseong Industrial Headquarters.

Hwasung Industry once again set the three major management agendas for 2024 as 'Risk Management,' 'Communication and Collaboration,' and 'Challenge,' clearly defining the company's direction. Amid domestic and international economic uncertainties and concerns about an economic crisis, the company plans to proactively block or minimize the possibility of risks through preemptive risk management. It aims to create greater synergy through organic collaboration and open communication between each division and team in response to changing environments. Furthermore, through bold challenges and innovations related to cost improvement, differentiation, and order increase, the company intends to pioneer full-scale entry into offshore and overseas markets.

Additionally, by thoroughly managing the three major management agendas, the company focuses on securing new growth engines to become a future 100-year enterprise.

Along with this, the order target for 2024 was announced as 1.12 trillion KRW, approximately a 40% increase from the order amount achieved last year.

Based on the industry's top-level stable financial structure, the company plans to diversify its business portfolio by expanding various order opportunities through urban maintenance projects such as reconstruction and redevelopment, private investment-type and joint private investment-type projects (PPP), technology proposal-type projects, remodeling projects, and future value businesses expected to grow such as carbon emission rights, waste resource recovery, recycling, and other eco-friendly energy businesses, as well as new businesses responding to market environment changes like senior towns.

In particular, overseas business will be promoted in the Asian region, led by the Karachi residential environment improvement project in Pakistan and the Indonesian market, with a strong intention to expand into overseas markets beyond Asia in the future.

Also, large complexes (Dongdaegu Station Centum Hwasung Park Dream with 1,458 households, Seodaegu Station Centum Hwasung Park Dream with 1,404 households) are nearing completion this year, and the company plans to make thorough preparations for customer move-in management until the very end.

The realization of quality value through innovation will be further expanded. From design to various proposals, improvement activities, process management, cost improvement, new technology introduction, and systematic construction safety, the company plans to realize the value of quality through innovation and change in all processes.

Moreover, through full-scale entry into offshore markets and expansion of order volume, the company plans to seize more opportunities for joint advancement with partner companies.

Hwaseong Industrial, where this year's management strategy meeting is being held.

Park Sung-kyu, head of Hwasung Industry’s Strategic Management Team, said, “Through the management strategy meeting, we reviewed the domestic and international economic situations once again and plan to actively respond to crises and changes through departmental collaboration and communication. Based on the specific management goals and policies presented by each division, we will turn the current crisis into an opportunity and create a future where Hwasung Industry grows even further.”