Mobidoo SourceClip Breathes New Life into E-commerce Industry with Short-Form Content

- Instantly Add Products to Cart While Watching Short-Form Videos
- Receive Rewards Upon Reaching Viewing Time Milestones

Shopable Video Technology, Mobidoo (CEO Yoonhee Lee), the operator of Sauce, announced on the 16th that it has updated its commerce-oriented short-form solution optimized for purchase conversion, 'SourceClip.'

Sauce provides Shoppable 360 services necessary for successful live commerce, ranging from its own mall live and short-form solutions to broadcast production and real-time targeted marketing.

Since the launch of SourceClip last year, as short-form content has emerged as a key player in shopping, there has been strong interest and response from Sauce’s client companies wanting to combine short-form videos and product sales within their own platforms. In response to these customer needs, Sauce has updated features optimized for purchase conversion, revitalizing new revenue streams in the distribution and e-commerce industries.

A notable part of this update is the shopping cart and reward functions. When viewers find a product they like while watching short-form videos, they can add the product to their cart immediately without leaving the screen, increasing purchase conversion rates. Additionally, by rewarding viewers who reach a set viewing time determined by the manager, a retail media strategy can be implemented to induce purchase conversion at critical moments.

Furthermore, to alleviate the burden of short-form production for client companies, SourceClip Editor, which helps with 'content reproduction,' has also been launched. This short-form dedicated editing editor optimized for mobile environments allows easy video editing anytime and anywhere. After the live broadcast ends, AI technology automatically finds scenes optimized for commerce and converts them into 30 clip videos, reducing the time and cost required for short-form production.

Mobidoo CEO Yoonhee Lee said, “Recently, the demand from distribution and e-commerce industries to open short-form exclusive sections on their own platforms and enhance their competitiveness through this has been increasing. SourceClip will continuously update its features and pioneer the market so that client companies can drive more sales through short-form content.”