TIRAYUTECH "Hyeonjun FA Changes Company Name to 'TiraArtRobo'"

Hyunjun FEA, a subsidiary of Tirautec specializing in factory automation and orthogonal robots, changed its name to Tira Art Robo and unveiled a new CI through an extraordinary general meeting of shareholders on the 15th.

The new CI was created based on the CI of Tirautec, which completed the 100% acquisition of Tira Art Robo in July last year. By combining ‘Artro-Robot,’ the unique trademark of the orthogonal robots independently produced by Tira Art Robo, it expresses the synergy maximization between Tirautec, a smart factory solution specialist, and the factory automation business.

A company official explained, "'THiRA' is the name of an ancient Greek city, a region where various civilizations gathered and flourished brilliantly. Likewise, Tirautec and its affiliated companies aim to stand out in their respective business areas," adding, "It embodies the will to establish a unique position in the field of factory automation."

Starting with this name change, Tira Art Robo plans to lead precision linear motion technology applied not only to semiconductor inspection equipment but also to large-scale equipment such as secondary battery inspection equipment and finished vehicle inspection equipment. Additionally, it intends to enhance competitiveness by establishing a rapid response system that can quickly meet customer needs.

Yeom Sang-deok, CEO of Tira Art Robo, said, “After Tirautec acquired Hyunjun FEA, we focused on strengthening organizational capabilities through several months of post-merger integration (PMI), concentrating on growth strategies based on precision driving orthogonal robots and core components of factory automation, as well as stabilizing the financial structure. We will expand our business scale through synergy with the parent company Tirautec and active external cooperation by providing integrated services based on orthogonal robots.”