Hanacard's 'Wonder Card' Surpasses 500,000 Issued in Just One Year

Select 57 Card Areas Freely... Optimize Personal Consumption Lifestyle

Wonder Card Image.

Hana Card announced on the 15th that its flagship product, 'ONE THE CARD,' surpassed 500,000 issued cards just one year after its launch on the 11th.

Launched in January last year, ONE THE CARD is a product that offers personalized customized services optimized for each customer's consumption lifestyle by incorporating all benefits into a single card.

ONE THE CARD allows customers to freely select from 57 traditionally preferred card service areas, ranging from everyday services such as easy payment through the Hana Pay application, convenience stores, restaurants, and transportation, to shopping, travel, and fuel. Customers can choose their preferred benefit method between 'discount' and 'Hana Money accumulation,' the performance conditions, as well as the size of the benefit (0.1~70%). Unlike existing personalized products that limit selection to specific service areas, customers can design any form of card product they desire.

While card members can design their own services, Hana Card also offers recommended 'custom benefit combinations' pre-configured based on big data analysis and member surveys. By analyzing major industries such as large supermarkets, hospitals/pharmacies, apartment management fees, and fuel/LPG charging, which represent the highest usage amounts, seven representative customized services are provided.

A Hana Card official stated, “With the recently launched ultra-personalized service management platform, Wonder Market, we plan to enhance the service satisfaction of ONE THE CARD users by recommending various customized services based on big data tailored to each customer's characteristics and allowing them to easily view the densely designed benefits across multiple categories at a glance. We will strive to make ONE THE CARD the best card through differentiated customer-centric services.”