ABM Lab Signs MOU with CJ OnStyle for 'University Student Consumer Data AI Analysis'

ABM Lab announced on the 11th that it has signed a memorandum of understanding (MOU) with CJ OnStyle to analyze college student consumer data using artificial intelligence (AI) and strengthen market competitiveness.

ABM Lab is a company that developed the college student lifestyle solution platform 'Npercent' based on big data and AI prediction technology. The company provides data solutions tailored to various corporate needs based on its experience operating Npercent and conducting college student promotions.

Through this agreement, ABM Lab will provide AI analysis services, and CJ OnStyle plans to conduct in-depth consumer analysis and establish marketing strategies to attract new customers.

Yang Seon-ah, manager at CJ OnStyle, said, “We will work with ABM Lab, which specializes in college student consumer data centered on people in their 20s, to understand consumer trends and advance data sophistication,” adding, “The diversification of platform users is expected to accelerate.”