'Double the Size, Half the Price'... Emart Sells 4kg Large Red Sea Bream Sashimi

Securing 30t Volume Through Contract Form

Emart announced on the 11th that from the 12th to the 18th, it will offer 'Domestic Large-Sized Red Sea Bream Assorted Sashimi' made from large red sea bream weighing around 4kg at up to half price.

By earning Shinsegae points for a 30% discount and receiving an additional 20% overlapping discount when paying with the event card, customers can purchase at up to half price. The final discounted price is in the mid-20,000 KRW range for 340g and in the high 10,000 KRW range for 230g.

Previously, Emart secured 30 tons of red sea bream weighing around 2kg in April last year and sold out within a week. Since then, they have agreed with the fish farm to raise the red sea bream for an additional 20 months to supply them at a 4kg size, leading to this event.

Red sea bream of around 4kg size is known to have low productivity as it takes about 60 months to raise, so it has only been handled at high-end sashimi restaurants. In fact, it accounts for less than 10% of the total red sea bream produced by fish farms by weight.

Emart secured 30 tons of large 4kg red sea bream for this event. Since the quantity was secured through contract farming, the selling price is cheaper than before.

Yeom I-yong, head of Emart's seafood team, stated, "Going forward, Emart will continue to plan a virtuous cycle structure for fish sashimi that lowers prices while expanding customers' gourmet range."