Louis Vuitton 2024 Campaign Appearance
Second Model After Rihanna
World-renowned basketball player LeBron James is making headlines by appearing in the luxury brand Louis Vuitton's 2024 Spring/Summer menswear campaign.
On the 4th (local time), Louis Vuitton released a large number of videos for the 2024 Spring/Summer campaign on official Instagram and other social media platforms (SNS). In the video, LeBron James takes center stage, capturing the attention of basketball fans both domestically and internationally.
LeBron James, who appeared in the 2024 Louis Vuitton campaign, was seen carrying the Millionaire Speedy Bag. It is famous as an ultra-luxury bag priced at over 1.3 billion KRW each. [Image source=Louis Vuitton Instagram]
In the video, James is seen wearing a tailored suit from Louis Vuitton and carrying a bag. Notably, the mint-colored bag stands out; it is known as the 'Millionaire Speedy' bag, which Louis Vuitton unveiled at the Paris Fashion Week in France last June.
The product was personally selected by Louis Vuitton's creative director Pharrell Williams, and its price matches the brand's prestige at 1 million dollars (approximately 1.3 billion KRW). Moreover, it is not a product anyone can order. It is sold exclusively by custom order, and Williams reportedly only accepts orders for the bag from Louis Vuitton insiders.
James has earned the honor of becoming the second official model for the Millionaire Speedy bag, following the famous American pop star Rihanna. In fact, James has consistently shown his affection for Louis Vuitton products by posting photos of them on his SNS over the years.
Netizens who saw the Louis Vuitton campaign featuring James responded with comments such as "Only LeBron can pull off this kind of modeling job," "He’s carrying an entire apartment," and "LeBron James has always had great fashion sense."
Meanwhile, LeBron James plays for the Los Angeles Lakers in the American professional basketball league (NBA), primarily known as a small forward. He was highly anticipated as a basketball prospect since his amateur days and is currently considered one of the top players, often called the 'NBA king.' In Korea, he is affectionately nicknamed 'Leupsin' and is loved by basketball fans.
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