Traditional Restaurant Halmae Sundaeguk Wins 1st Place in Sundaeguk Franchise Category of 'Brand of the Year' Award

[Photo by Jeontong Matjip Halmae Sundaeguk]

Jeontong Matjip Halmae Sundaeguk won first place in the "Sundaeguk Franchise" category at the "2023 Excellent Brand Awards" hosted by JY Network and sponsored by JoongAng Ilbo.

Jeontong Matjip Halmae Sundaeguk is a Korean cuisine franchise with over 50 stores. It continuously strives to provide proper food and promote Korean food culture, approaching the public with a familiar image. This year, CEO Han Geun-im has exerted positive influence through donating 100 servings of Sundaeguk and participating in volunteer activities.

This year, they launched a new menu item, "Mara Sundaeguk," which has gained popularity among younger customers, along with many other new dishes. They are also making significant efforts to develop the dining industry through online and home shopping channels.

Han Geun-im, CEO of HanGyeol Enterprise and Jeontong Matjip Halmae Sundaeguk, stated, “It is an honor to receive such a meaningful award. I consider this award as one given by our customers who always trust and visit us. We will continue to repay our customers with delicious meals and warm sincerity. We ask for your continued love and interest in Jeontong Matjip Halmae Sundaeguk, and we will be responsible for your warm meal next year as well.”