BLACKPINK Jennie Establishes Label 'Odd Atelier' for Solo Activities

Jennie of the group BLACKPINK has established a label called 'ODD ATELIER' for her individual activities.

Member Jennie of the group BLACKPINK. [Image source=Jennie Instagram]

On the 24th, Jennie announced through her social media (SNS), "Starting in 2024, I plan to establish a company called OA (ODD ATELIER) to pursue solo activities." She added, "Please show lots of love for my new challenge and BLACKPINK," and also revealed the official SNS account of 'ODD ATELIER.'

'ODD ATELIER' is known to be a label jointly founded by Jennie and her mother in November of this year. So far, no artists other than Jennie are signed under the label, and the official website is currently inaccessible.

Previously, Jennie and the other BLACKPINK members signed exclusive contracts with YG Entertainment for 'group activities.'

[Image source=Yonhap News]