[Click eStock] "Messeisang, Rising as the Overwhelming No.1"

On the 22nd, KB Securities analyzed that Messe Isang continues to experience external growth through the expansion of large-scale new exhibitions.

Messe Isang began its exhibition business in earnest by acquiring the Gyeonghyang Housing Fair in 2008 and the Korea Hospital Medical Industry Exhibition in 2015. Currently, it hosts about 80 exhibitions annually across 20 business sectors including architecture/interior, pets, and medical fields, attracting 1.5 million visitors per year, establishing itself as one of the top exhibition organizers in Korea.

Kim Hyun-gyeom, a researcher at KB Securities, stated in a report on the same day, "External growth will continue through attracting large exhibitions such as KADEX (Korea International Defense Industry Exhibition) and major liquor exhibitions, as well as expanding the new exhibition portfolio." He added, "As the scale of domestic exhibition and conference facilities is expected to increase by approximately 54% by 2026, attention should be paid to Messe Isang, which holds the largest exhibition portfolio in Korea."

He also noted that Messe Isang's entry into the exhibition installation/service business, which accounts for about 60% of the entire exhibition business, is expected to strengthen its competitiveness alongside external growth. Furthermore, profitability is anticipated to improve through the expansion of B2B exhibitions.

He explained, "B2B exhibitions have a strong nature of actual transactions between companies, so one-on-one business matching is important." He emphasized, "Messe Isang can conduct efficient targeted marketing using a large database, so attention should be paid to its sales strategy focused on maximizing profitability."