Jokuk's Daughter Jomin Uploads Cosmetics Advertisement Video
Three Months After Food and Drug Administration Sanction on 'Red Ginseng Ad'
"Her Beauty Shines" Supporters Confirm Purchases
Cho Min, the daughter of former Minister of Justice Cho Kuk, appeared in a cosmetics advertisement, announcing her role as an ambassador for a beauty brand.
"Introducing a Moisturizing Cream" Cho Min Debuts as an Ambassador
On the 19th, Cho posted a video titled "Introducing a Perfect Moisturizing Cream for Dry and Cold Days" on her YouTube channel. In the video, she said, "I recently did a beauty photoshoot" and "I became an ambassador for a vegan beauty brand through a great opportunity."
Cho said, "It was my first time doing a shoot, so it was very exciting, and I felt really proud when I saw the results. I prepared events featuring the life-changing moisturizing cream and essence," promoting the product. This comes three months after she was sanctioned by the Ministry of Food and Drug Safety for posting a red ginseng product advertisement in September.
In the video, she opens the product and applies it directly to her skin. She said, "Gujeolcho is a flower known for its various benefits. This cream, which contains plenty of Gujeolcho, is very moisturizing," and added, "It would be good to apply this company's ampoule cream when your skin is dry." The product is priced at 39,000 KRW but is being sold at a 25% discount for 29,000 KRW during this event.
As soon as the video was posted, Cho’s subscribers and supporters began posting 'purchase confirmations' on online communities. Comments included, "I bought Jomin cream," "Her beauty is shining," "I knew she would do a beauty ad someday," and "It's nice to see someone with both intelligence and beauty." The video had about 53,000 views as of 8 a.m. on the 20th.
'Red Ginseng Ad' Blocked for Consumer Deception
Cho Min, daughter of former Minister of Justice Cho Kuk, is heading to the courtroom to attend a trial on charges including obstruction of official duties by intimidation and obstruction of business (admission corruption) held at the Seoul Central District Court on the 8th. Photo by Heo Younghan younghan@
Previously, Cho was caught by the Ministry of Food and Drug Safety for 'consumer deception advertising' after posting a red ginseng advertisement video. In the video, she said, "I have been taking it consistently for about a month, and I definitely feel my immunity has improved." After a complaint was filed through the National Petition Board, the Ministry confirmed that the video violated the Food Labeling and Advertising Act and took action to block it on YouTube.
At the time, Cho apologized, saying, "As a novice YouTuber with little advertising experience, I regret not being more careful. I promise to thoroughly review relevant regulations and exercise caution in future product advertisements, regardless of responsibility." The edited video was reposted last month.
Meanwhile, Cho appeared at her first trial on the 8th, charged with falsifying official documents, obstruction of business, and obstruction of public officials related to an admission scandal. Her legal team acknowledged the charges but argued procedural invalidity due to prosecutorial abuse of power.
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