Starting from the 18th, '2023 Musinsa Beauty Awards' Underway
Brand Transaction Volume, Product Sales, Review Counts Aggregated
Approximately 260 Products Selected Across 19 Categories
Musinsa announced on the 15th that it will hold the 'Musinsa Beauty Awards,' selecting the most notable brands and products of the year, and will run a beauty special exhibition until the 31st.
Starting from the 18th, Musinsa will reveal the rankings of selected beauty brands and products through the inaugural Musinsa Beauty Awards. The Beauty Awards analyze data such as this year’s transaction amounts, sales volume, and review counts for all brands listed on Musinsa Beauty, selecting approximately 260 products across 19 categories.
First, the '2023 Most Loved Brands TOP 10' will disclose the ranking of brands with the highest transaction amounts on Musinsa from January 1 to November 30 this year. Brands favored by male customers include 'Dr.G,' 'Be Ready,' 'Objet,' 'Clean,' and 'Forment.' Additionally, consistently loved brands such as 'Bodana,' 'Skin Food,' 'Jung Saem Mool,' and 'Hera,' as well as beauty brands with strong female fandoms like 'SW19 (Esther White Nineteen)' and 'Rom&nd,' are nominated in the category of brands most noticed by female customers this year.
The '2023 Items TOP 10,' based on sales volume from January to October this year, will also be revealed. A total of 150 products will be selected by dividing detailed categories within representative sectors such as fragrance, skincare, makeup, hair & body care, men’s beauty, and luxury.
The '2023 Reviews TOP 100' will introduce 100 products based on customer reviews. The product with the most reviews recorded nearly 7,000 reviews from January to October this year.
Additionally, the top 10 best products selected by Musinsa Beauty MDs will be introduced. Customers can check out representative products from beauty brands gaining popularity through excellent product quality, such as Ground Plan, Toriden, and Ofra Cosmetic.
To commemorate the Beauty Awards, Musinsa will hold linked special exhibitions and events from the 18th to the 31st, offering discount benefits to customers who purchase brands and products selected in the awards. During the event period, an 18% discount coupon exclusively for beauty products will be issued daily, and a 20% discount coupon will be given on weekends. First-time Musinsa customers will receive an additional 20% discount coupon. Limited-time special offers and 100-won deal events will also be held.
A Musinsa representative said, "This year, Musinsa Beauty experienced rapid growth alongside listed brands, with transaction amounts more than doubling compared to the previous year. Starting with the first-ever Beauty Awards, we will continue to propose beauty brands and trends that deserve attention to more customers."
© The Asia Business Daily(www.asiae.co.kr). All rights reserved.
