Lotte Rental announced on the 14th that it has completed the sixth season of its eco-friendly donation driving campaign and donated 50 million KRW to the Bobath Children's Rehabilitation Center operated by the Lotte Medical Foundation and the Jeju Special Self-Governing Province Assistive Device Center.
This campaign is a customer participation social contribution activity using electric vehicles. When customers rent an electric car from Lotte Rent-a-Car Jeju Auto House, a donation of 50 KRW is accumulated for every 1 km driven. It started in 2018 and operates seasonally every year. The annually accumulated donations are used to support assistive device projects for improving mobility and rehabilitation of children with disabilities.
Jongwoo Park, Secretary General of Lotte Medical Foundation (from the left in the photo), Jinhwan Choi, CEO of Lotte Rental, Yeonjung Yoon, Chairman of Bobath Children's Clinic, and Myeongjeong Son, Head of Management Support Division at Lotte Rental, are posing for a commemorative photo after the support fund delivery ceremony on the 13th. [Photo by Lotte Rental]
Marking its 6th year this year, more than 18,000 people have participated so far. The cumulative driving distance is approximately 11 million km, accumulating a total donation of 260 million KRW. At the donation ceremony held earlier today, Choi Jin-hwan, CEO of Lotte Rental; Park Jong-woo, Secretary General of Lotte Medical Foundation; Yoon Yeon-jung, Director of Bobath Children's Clinic; and Kim Hyun-hee, occupational therapist at Jeju Assistive Device Center, attended.
At the event, the company pledged to support 120 million KRW by 2025 for the construction and operation fund of the Children's Rehabilitation Center. Choi Jin-hwan, CEO of Lotte Rental, said, "We will continue this project so that children with disabilities can grow into healthy members of society with dreams and hope."
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