Modamoda Partners with Hungarian Retail Company... Enters Major European Supermarkets

Modamoda announced on the 14th that it has signed a business agreement with the Hungarian distribution specialist company ‘International Trading Group Kft’ to enter products into major European supermarkets.

Logos of Modamoda (left) and International Trading Group Kft (right). [Photo by Modamoda]

Modamoda recently launched the second-generation gray hair shampoo, ‘Zero Gray Black Shampoo,’ actively expanding its global distribution network and strengthening its position as a global brand. This year, it has newly developed sales channels in Latin America and Europe, gradually expanding its presence in European countries such as Hungary and Italy following Poland.

Hungary is rapidly emerging as a key market for K-Beauty, and as demand for K-Beauty products surges, domestic cosmetic brands are increasingly entering drugstores and large supermarkets.

International Trading Group Kft is a leading Hungarian distributor specializing in cosmetics and food products.

Baehyungjin, CEO of Modamoda, said, “This year, Modamoda is striving to become a truly global company by newly expanding into global markets such as Japan, Latin America, and Europe,” adding, “starting with placing Modamoda products in major supermarkets in key European countries such as Hungary, Croatia, and Italy through this agreement, we plan to cooperate to diversify distribution channels going forward.”