Kyungdong Navien Leads 3 Trillion Won Sleep Tech Market with 'Navien Sleep Mat'

Sleep Tech Market Rapidly Growing
Need for Sleep Temperature Management According to Preferences and Body Types
'Dankkum Sangdamso' Offering Expert Solutions Gains Popularity

As interest in quality sleep increases, the 'Sleeptech' market, which uses technology to aid restful sleep, is growing. The Korea Sleep Industry Association announced that the domestic Sleeptech market, which was worth 480 billion KRW in 2011, grew about sixfold to 3 trillion KRW last year. Along with market growth, products related to quality sleep are becoming more diverse. Unlike the past when the focus was on bedding such as mattresses and pillows, the market is expanding to various products and services including home appliances, beauty, and bio sectors. Among these, there is growing interest in sleep mats that enhance the value of quality sleep through temperature control technology, which is crucial for restful sleep, going beyond simple auxiliary heating devices.

Kyungdong Navien is leading this change by launching the 'Navien Sleep Mat,' meeting consumer needs. Since 2015, Kyungdong Navien has been leading the premium hot water mat market and has renewed its product to more intuitively convey the value of quality sleep. The key advantage is implementing a 'sleep temperature' tailored to individual constitutions through precise temperature control technology in 0.5-degree increments. By solving one of the most important factors in creating a sleep environment?temperature?through technology, it is said to be playing a new role in the Sleeptech market. In fact, sales increased by as much as 27% compared to the same period last year.

Navien Sleep Mate Carbon

In particular, by actively reflecting consumer preferences, the product line has expanded to include 'Sleep Mat Hot Water' and 'Sleep Mat Carbon,' gaining positive responses. Consumers who want a cozy warmth can use the 'Sleep Mat Hot Water,' while those who prefer a comfortable feel can use the 'Sleep Mat Carbon.' This strategy considers that just as sleep temperatures vary by constitution, the type of preferred warmth and usage method also differ.

A sleep care system that helps find one’s own sleep pattern through an application has also been applied. When using the sleep mode, the temperature is automatically adjusted throughout the night according to the user’s body temperature changes. Kyungdong Navien explained that using sleep mode increases sleep satisfaction by 15% and deep sleep (the stage without dreaming) time by 33%. When using the custom mode, users can set the desired temperature at their preferred times.

Beyond the product itself, Kyungdong Navien actively communicates on the theme of quality sleep, drawing customer satisfaction in the Sleeptech market. A representative example is the opening of the online sleep platform 'Dankkum Store' on the official website in 2021. This space was created to provide help through various content by sharing customers’ concerns related to quality sleep beyond the functional aspects of the product. In particular, 'Dankkum Counseling Center,' where experts provide solutions when users post concerns about insomnia, has received great responses. At Dankkum Counseling Center, users can find sleep solutions categorized by topics such as 'How to Sleep Without Waking Up' and 'Overcoming Insomnia Due to Night Shifts,' and can measure sleep quality and stress levels for free.